The Bleachers: L.A. Sparks Come Up With a Bright Idea

Lesbians have long been the unmentioned multitude in the WNBA, a sport that prefers to target itself to families. But the L.A. Sparks are finally turning the light on that part of their fan base. The change began May 4, when Girl Bar, a lesbian dance club, held a preseason pep rally. Members lined up to meet players (but not star Lisa Leslie, who apparently had a prior engagement) and buy season tickets. The partnership will continue June 5, after the Sparks' first home game, when players will attend a cocktail party with Girl Bar members; the Sparks' June 14 game...

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