The Rebel Driving Ford

FIRST HE BARGED INTO THE CHAIRMAN'S JOB. NOW BILL FORD IS PUSHING A GREEN INDUSTRIAL REVOLUTION. IS THIS ANY WAY FOR AN HEIR TO BEHAVE?

William Clay Ford Jr. knows it would have been easier to take the money and run. He's a fourth-generation favored son of America's first industrial family, a clan so ludicrously wealthy the members have their own accounting firm to manage their allowances. Life could easily have been a dividend-enriched affair of multiple parties, multiple mansions and multiple marriages, the big challenges being to avoid alcoholism and choose the right charity boards.

Instead, Bill Ford insisted on having a career at the family shop, Ford Motor Co., which is far more complicated than you would think. Any number of times since the...

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