The Rebel Driving Ford

FIRST HE BARGED INTO THE CHAIRMAN'S JOB. NOW BILL FORD IS PUSHING A GREEN INDUSTRIAL REVOLUTION. IS THIS ANY WAY FOR AN HEIR TO BEHAVE?

William Clay Ford Jr. knows it would have been easier to take the money and run. He's a fourth-generation favored son of America's first industrial family, a clan so ludicrously wealthy the members have their own accounting firm to manage their allowances. Life could easily have been a dividend-enriched affair of multiple parties, multiple mansions and multiple marriages, the big challenges being to avoid alcoholism and choose the right charity boards.

Instead, Bill Ford insisted on having a career at the family shop, Ford Motor Co., which is far more complicated than you would think. Any number of times since the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!