Chocolate Milk

TREND The drink of childhood being geared to adults

HOW IT STARTED Take health-conscious baby boomers tired of sodas; add milk producers looking for a new market; stir

JUDGMENT CALL A nice break from a cafe latte

The last time you had chocolate milk, it may have been pizza-square day in your grade school cafeteria. But this beverage of youth is growing up. Sales of flavored milks, more than 90% of them chocolate, rose 18% last year. And much of the growth, milk producers say, is coming from people more apt to wear their milk mustaches at corporate cafeterias than school...

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