Don't try to sell snake oil to TIME's science journalists. Or cold fusion, or any other unproven notion. "We pride ourselves on being sticklers for science, rooted firmly in the mainstream," says assistant managing editor Philip Elmer-DeWitt, whose hard-nosed science team produced this week's installment of Innovators, our monthly series on 100 people with breakthrough ideas. It was quite a departure for Phil's reporters and writers to venture into the realm of alternative medicine, where hopes proliferate and proof is often sketchy. Yet the field is booming because millions of Americans swear these therapies have given them relief where conventional medicine...
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