HARD-PRESSED The world is rich with wine snobs, but there is a niche of connoisseurship still underpopulated: the anti-snob. The industry is now catering to the downmarket drinker. Need to know about price or what to drink with steak or fish? No need to consult a guide; just look at the label. And you won't strain your budget. All these wines are under $15.
To continue reading:
Want the full story?
Get TIME the way you want it
Week Digital Pass — $4.99
Pay-As-You-Go DIGITAL ACCESS — $2.99
Year ALL ACCESS — Just $30! Best Deal!
Print Magazine + Digital Edition +
Subscriber-only Content on TIME.com
Learn more about the benefits of being
a TIME subscriber
If you are already a subscriber sign up — registration is free!