It's Generation B

As in bear market, and people under 50 are getting their first taste of one that doesn't end fast

The sound of revelation is everywhere: in living rooms where investment clubs meet, the ones that still bother to meet, anyway; on the cell phones of the flat-busted, way-cool crowd, which stopped day trading months ago; and in the hallways of mutual-fund companies where hotshots are trying to make sense of something they were never programmed to comprehend. So this is a bear market, they sigh.

They need to catch their breath, as may you. The stock market hasn't administered this kind of water torture in 20 years. The incredible irony is that this bear market still isn't official, and we've...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!