For Pennies A Day

Can dotcom content sites be saved? Amazon's new micropayment system could point the way

I've done my small part to help the search for intelligent life in the universe. Last week I went to home page of the Search for Extraterrestrial Intelligence, clicked on its new Click to Give donation box and charged $1 to my American Express card. SETI wasn't actually my charity of choice--though I'm as curious as the next guy to find out who's living out there. I was led to the site by Amazon CEO Jeff Bezos, who was walking me through the newly launched Amazon Honor System.

Bezos' latest project is designed to make it easy for...

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