How To Build A Better Mousetrap

Call it stay and pay. Disney's California Adventure park entices grownups to hang around for a couple of days

Looking for thrills? The world of Disney has always been a good place for them. Take that scream-inducing roller-coaster ride, replete with stomach-churning falls from on high--oh, we're just talking about the stock price.

The gyrations have been in all the wrong places for Disney of late. Recently the company shut down its website, laid off 400 of its 2,000 Internet employees and wrote off more than $800 million stemming from its slumping online operations. And famed value investor Warren Buffett dealt the stock, which has been lagging the S&P 500 since November, a psychic blow by...

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