How Much for That Oscar?

Next week the Academy of Motion Picture Arts and Sciences will announce its lustrous list of Oscar 2000 nominees. For weeks studio execs have been clambering to raise their products' profiles to catch the attention of Academy voters. Seducing Academy members with gifts is officially banned, but rules were meant to be bent. Here's a look at how studios are stumping:

WORTH A BITE Chocolat MIRAMAX Faced with lackluster reviews, the studio ran an ad quoting endorsements by Jesse Jackson and the Anti-Defamation League. It also drummed up press with a White House screening.

GREAT BRAWL OF CHINA CROUCHING TIGER, HIDDEN...

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