eBAY'S BABY: Less Hassle, By Half


It all began when Josh Kopelman went online to find a copy of John Grisham's The Testament. He was about to spend $20 to buy it new on Amazon, but he decided to see if there were any copies listed on eBay. There were 12 up for auction, starting for as low as $1. And nobody was bidding on them.

It occurred to Kopelman--a twenty-something University of Pennsylvania grad and high-tech entrepreneur--that online auctions had a flaw. They didn't work well for mass-produced items whose value was certain. So he decided to create an e-tailing site called "ebazon." Like eBay,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!