Last year Internet gaming company NCsoft found it had an embarrassing problem. The Seoul firm is the creator of Lineage, a medieval cyberworld in which players do battle with swords and shields, and use magical rings to change their identities. Players can swap weapons or buy and sell them using virtual assets. So popular is Lineage--and so competitive are its fans--that some players began buying and selling weapons with real money instead of virtual money. Identity rings were going for as much as $300 each. NCsoft didn't like that practice and barred two offenders from using the Web-based game. The barred...
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