Rebirth Of The Z

Putting Nissan back on the road to success is no easy task, but maybe a blast from the past will help

Carlos Ghosn has every reason to have that bounce in his step at the annual Detroit Auto Show this week. The Brazilian president of Japan's Nissan Motor Co., now controlled by France's Renault, has been itching to unveil the dazzling new iteration of a sports car that once defined an affordable testosterone boost. Remember the 240Z, the long-nosed rocket that every boy just had to drive after it came out in 1970, later known as the fastest-selling sports car of its time? Monday, to cacophonous music and a panoply of strobe lights in the Motor City's Cobo Hall, Ghosn was set...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!