Plan B from Cyberspace

A growing number of websites are going back to the future. The new horizon: old-fashioned print

Deanna Brown was late for dinner, but she had a good excuse. The president and CEO of Powerful Media, whose ambitious subscription-based website Inside.com set out in May to become the Daily Variety of cyberspace, had been held up at the office, she told her friend, finalizing the debut issue of [Inside], her company's new magazine. That's right, magazine--as in a sheaf of stapled-together pages covered in ink and distributed by snail mail. How ironic. How 20th century. Here she was, a brash entrepreneur in the brave new world of Web-based publishing, stuck with the old-fashioned job of selling...

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