Time & Life

Two famous siblings in Henry Luce's family of magazines go into business together

In the mid-1930s the editor Henry Luce was more than pleased with the way his magazine, TIME, was covering the world's news. "Nevertheless," he felt, "people are missing relatively more of what the camera can tell than of what the reporter writes. With more or less success they 'follow' the news--i.e., the written news. They scarcely realize how fascinating it can be to 'follow' pictures--to be for the first time pictorially well-informed."

Luce recorded those notions in "A Prospectus For A New Magazine." He intended to call this imagined periodical SCOPE: THE SHOW-BOOK OF THE WORLD. For Rockefeller Center, at least,...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!