Striking Out

TheMan.com sounded like a good idea. No more

When Theman.com was launched last year in an office opposite the San Francisco Giants' new ballpark, most employees expected to be around for at least a couple of baseball seasons. "Right now we're a zit compared to everyone else," co-founder Calvin Lui said in our September 1999 cover story, GetRich.com "In a year we're not going to be a zit." In fact, Lui's start-up--intended as a one-stop online shop and community for guys--closed its doors for the last time on Nov. 1, 2000.

"There was suddenly all this pressure to be profitable," says founding editor Rich...