Electoral Mess Or Cash Grab?

Lawyers aren't the only ones making money off the presidential tug-of-war in Florida. Advertisers are using Deadlock 2000 to hawk every product from milk (1) to Monster.com to a TV show on who Jesus was ("Isn't it time we decided?"). Hedge-betting retailers who prepared victory merchandise for both candidates merged the designs to create toss-up memorabilia, such as WashingtonMint.com's $29.95 two-headed coin (2). Similarly themed buttons (3) and mugs can be found at Political Americana, a gift shop in Washington, and AndersonStudioInc.com has fused the candidates' logos on a T shirt (4) for $16.25. As...

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