A Battle Looms over the Symbol for Neutrality

Marketing experts say you shouldn't mess with an internationally recognized logo, but one of the most famous may be on the way out: the RED CROSS.

Both the Geneva-based International Committee of the Red Cross and the Red Cross Federation, which represents more than two dozen Red Cross and Red Crescent societies around the world, want to adopt a new emblem with no recognizable religious or political connotations. Suggestions for a replacement include a pair of red chevrons, a red diamond or another symbol that resembles a pair of red brackets.

The roots of what is turning out to be an...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!