Marketing experts say you shouldn't mess with an internationally recognized logo, but one of the most famous may be on the way out: the RED CROSS.
Both the Geneva-based International Committee of the Red Cross and the Red Cross Federation, which represents more than two dozen Red Cross and Red Crescent societies around the world, want to adopt a new emblem with no recognizable religious or political connotations. Suggestions for a replacement include a pair of red chevrons, a red diamond or another symbol that resembles a pair of red brackets.
The roots of what is turning out to be an...
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