The (Un)Therapists

Life coaches won't drag up bad memories. They will tell you what to do--and how to win big

Time was when you were falling behind at work or arguing too much with your spouse, you called your mom or dad for advice. If they couldn't help, you probably talked out your troubles with a friend. If you lived in a metropolitan area (and had decent insurance), you might have gone to a therapist to sort out the underlying conflicts. But you wouldn't have hired a coach. Those were the guys in sweat pants with whistles dangling around their necks. They concerned themselves with motivating kids on the soccer field or perhaps toning the flabby thighs of office workers at...

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