Campaign 2000: Behind The Rhetoric: Polling for the Perfect Pitch

Last week George Bush declared that America was in the middle of an "education recession," launching a new line of attack against Al Gore that he's likely to repeat in Tuesday's debate. He used the phrase 13 times in a single speech. But where did it come from? Answer: the most unlikely of places for a candidate who frequently boasts that "we take stands without having to run polls and focus groups to tell us where we stand." As it happens, the phrase education recession was cooked up by Republican media strategist Alex Castellanos and was so thoroughly poll-tested and put...

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