In Brief: Oct. 2, 2000

WHAT'S IN A NAME? If you thought dotcom marketing insanity reached its peak with the naked guy in those Buy.com ads, think again. IUMA.com the Internet Underground Music Archive, is offering $5,000 cash to any parents willing to give their baby the first name Iuma. So far, no fewer than five babies, including little Iuma Ross, right, of Williamsburg, Pa., have benefited from the campaign. At least they didn't name the kid Yahoo.

SOUND AND FURRY Staid and serious chipmaker Intel has branched out into frivolity with a line of high-tech toys called Intel Play. The...

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