Campaign 2000: Chasing The Undecided: The Swing Set

Four years ago, the media were filled with talk of the Soccer Moms--well-off suburban swing voters who were said to hold the key to the election. Reality is never quite so simple. There was more than one undecided demographic group in the country then, and there's more than one now. Here are five distinct groups that will decide this election.

The Lunch-Pail Dads

--Middle income ($30,000 to $65,000 a year), white workingmen without a college degree, married and almost always with children.

Their wives are Waitress (or Secretary) Moms, and they live in suburbs or small towns near cities. They're doing...

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