Face-Lift In A Jar?

MORE EFFECTIVE THAN MAKEUP BUT NOT AS POWERFUL AS DRUGS, TODAY'S COSMECEUTICALS PROMISE TO TURN BACK THE CLOCK ON AGING SKIN. HOW TO SEPARATE THE TRUTH FROM THE HYPE

Hollis Brooks, 44, a lifestyle writer, knew better than to believe a lotion could turn back time. But two years ago, when a few fine wrinkles appeared above her lip, she decided to dip into the plain little jar of Creme de la Mer at the Neiman Marcus counter. Impressed that it was created by a NASA scientist, she paid a lot--$85 for a 1-oz. jar--and is happy to keep on paying. The pesky lines haven't gone away. But they also haven't got worse. And now she sounds like the saleslady who first hooked her on the product. "You should see...

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