How Green Was My SUV

Why are gas-guzzling Ford and GM suddenly quarreling over environmental correctness?

Mirror, mirror on the wall, who is the greenest of them all? There was a whiff of fairy tale to the spectacle of the globe's two biggest automakers preening over their environmental images last week. For decades, General Motors and the Ford Motor Co. have publicly resisted attempts to tighten fuel economy and clean up toxic tailpipes. All the while, they have outdone one another in launching ever more gas-guzzling behemoths. Yet there they were, suddenly jostling each other over which could produce more fuel-efficient vehicles.

At a hastily called news conference outside Detroit, GM's pugnacious vice chairman Harry Pearce pronounced...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!