Bottling Ancient Secrets

THE BUSINESS OF BEAUTY

Few marketing strategies are as successful as those that appeal to a woman's vanity. As India has opened its economy over the past decade, companies like L'Oreal and Revlon have inked impressive profits by importing Western-developed antiwrinkle creams and shampoos previously available only on the black market. Now, predictably perhaps, traditional Indian beauty treatments based on the ancient principles of Ayurveda are winning converts in the West. Though these practices have been around for 5,000 years, they're new here, and that's enough to inspire women once content to describe their skin as dry or oily to discover whether their dosha--or spiritual...

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