Whole New Shelf Life

Last week, Life cereal began re-airing the original Mikey-Likes-It commercial, which ran from 1972 to 1984. It features a finicky four-year-old who, contrary to rumor, did not perish from mixing Pop Rocks and Coke but became an ad executive, proving that you can take the boy out of the ads, but he'll still make money there. Mikey should feel right at home. There are lots of other comeback kids:

QUISP Crunchy corn cereal

Launched in 1965, Quisp's "quazy" mascot starred in Saturday-morning commercials battling his cereal archrival, Quake. He dazzled earthlings but faded from view in the late '70s. Relaunched last...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!