Campaign 2000: The Selling of George Bush

An unlikely troupe of message makers want you to meet their man W. Can a winning personality win in November?

Anyone who has spent time with George W. Bush can tell a version of the same story about the frictionless ease of his personality. Longtime friend and campaign manager Don Evans remembers the grace with which Bush gave away a box of tools he was selling to a man who was eyeing them but clearly didn't have the dough. Texas Rangers fans recall the effortless charm of the team owner who sat in the regular seats, and even John McCain, Bush's nemesis in the primaries, marvels at the seductive charisma he encountered in their first postprimary meeting. Jim Ferguson, one of...

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