Daddy's Big Moment

Dads are hot right now and not just on Father's Day. New magazines and websites cater to them and promote a new style of parenting

In the collective childhood of my generation, there is a persistent image of fathers as guest stars in the family drama. Dads would show up at birthdays and holidays, take their bows and repair to the garage or the golf course. Dads were champion grass cutters and turkey carvers, the grand adjudicators in family disputes. They taught us how to ride a bike and throw a baseball but didn't hang around long once we had learned. We adored our dads, and we also ignored them.

But not anymore. Dads are hot now and not just on Father's Day. They're the targets...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!