Mrs. Big's Big Deals

An audacious U.S. businesswoman has helped remake Poland's business culture, as well as one of its flagship firms

In Warsaw she is known as Mrs. Big. It's a reference not only to Barbara Lundberg's physical stature (5 ft. 10 in.) and no-nonsense New England manner but also to an audacious operating style that has in the past 10 years made her one of Warsaw's most influential executives. As CEO of Elektrim S.A., one of Poland's biggest and oldest communist-era companies, Lundberg, 47, admits that she attracts attention. "I think people find it amusing that a woman is president," she says. In her case they also find it daunting. Late last year the conglomerate was on the verge of insolvency;...

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