How Will Advertisers Reach Us?

In every way, and in every place possible, says one of America's great ad creators. But here's his soft sell: you may even like it

It's Super Bowl LIV in 2020. Record-setting numbers of viewers are tuned in to watch the game, but not on television and not over the Internet. Instead they are using handheld broadband devices that allow them to project the transmission onto any flat surface. And in 2020, just as today, viewers are interested in the game, but they're even more interested in the advertising.

The commercials, of course, are great--surprisingly better than they are now. Directors make sure the commercials are moving, exciting, entertaining; research and planning make sure they are relevant; technicians make sure the effects are breathtaking.

It's not...

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