WHEN IGNORANCE IS BLISS If those mutual-fund ads that tout amazing returns look too good to be true, it could be because they're ignoring NASDAQ's 23.5% nose dive since March 10. Such backward-looking ads reflect the previous quarter's or even the previous year's returns. And with many funds driven by weighty tech holdings, last year's results may look brighter than those of the recent past. Of course, some funds may have thrived despite the latest downturn. But the NASD and the SEC are taking a hard look at what could be overly rosy ads.
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