Shaking up the Beeb

A new director-general at the venerable British Broadcasting Corp. vows to slash bureaucracy and foster creativity

Morale at the BBC, the world's best-known public-service broadcaster, has been dropping for most of the past decade. A "moaning culture," in the words of Greg Dyke, the British Broadcasting Corp.'s new director-general, has pervaded the Beeb in recent years, with staff members complaining about an overweening bureaucracy that stifles creativity. Last month it appeared that Dyke had taken the keening to heart. He announced a shake-up of the 23,000-employee organization in which hundreds of management jobs will be axed and $1.5 billion in savings channeled into programming over the next five years.

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