NOVEL ADVERTISING Bill Fitzhugh's book Cross Dressing, out in June, will be the first work of fiction to contain paid product placement (for Seagram liquor). How might famous works have been changed if other authors had come up with this idea?
--Romeo and Juliet: "But, Microsoft! What light through yonder Windows 2000 breaks?"
--Lolita: "Lolita, light of my Life Savers, fire of my loins."
--The Rime of the Ancient Mariner: "Water, water, everywhere, nor an Evian drop to drink."
--A Tale of Two Cities: "It was the best of TIME, it was the worst of TIME."
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