Either book publishing changed last week or Stephen King should start himself a cult. With minimal advertising, he got more than 500,000 readers to go online to download his new 66-page short story. The economics certainly worked in his favor. The New Yorker or Playboy might have paid him $10,000 for the piece, says King. But he estimates he'll make at least $450,000 for the e-book.
You'd think all this would make him bullish on the Net. But he's more like a skeptical consumer. "There's a lot of plumage here, but I wonder if the beast underneath isn't still pretty scrawny,"...
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