Revenge of The Jocks

College basketball players are taking on the NCAA

DOUG PENSINGER / GETTY

SOARING: The Final Four fills up arenas and is worth billions to the NCAA

When it comes to empty reform promises, campaign finance has nothing on big-time college basketball. But as March Madness sweeps the nation this week, meaningful change in the college-hoop world may also be on the way, led by student revolutionaries in hightops.

In late February, 46 collegiate basketball players formed the Student Basketball Council. Their goal is simple: get the fusty National Collegiate Athletic Association to start listening to the athletes about a variety of issues, including eligibility requirements, recruiting guidelines and the possibility of stipends.

The jocks are frustrated by the NCAA's rules, which border on incomprehensible, while the...

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