Funky Business

Two cool Swedes teach corporate Europe the new rules on how to survive and thrive

All hail Marx and Lennon--John Lennon, that is. Funky Business, published by a subsidiary of Britain's Financial Times newspaper, is probably the first business book to draw simultaneous inspiration from the father of communism as well as from one of the all-time great rock stars. Both iconic figures, the book notes, preached "Power to the people," but it has taken the global embrace of market capitalism to deliver the goods.

It's a measure of how Europe is changing that Funky Business authors Kjell Nordstrom and Jonas Ridderstrale, professors at the Stockholm School of Economics, are considered radical prophets of consumerism. Their...

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