On the Dotcom Beat

In The Race To Cover The Online Business Boom, The Industry Standard Has Become A Must-Read

Want to launch a successful magazine via the Internet? Easy. Choose your topic, pick a dotcom domain name, get Web hosting and start scribbling. Cost: less than $400 a year. Want to launch a successful magazine printed on dead trees about the Internet? Not so easy. Consider not only the minimum $15 million you'll sink into paper, printing, distribution and advertising before you see a single issue; consider the intense competition for your target market's eyeballs: Wired, Red Herring, Business 2.0, Internet Week, Yahoo Internet Life (plus TIME's sister publications, TIME Digital and FORTUNE's eCompany Now, set to appear in April...

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