How Bush Found His Voice

Our correspondent James Carney and photographer Brooks Kraft report from inside the Bush camp

If George W. Bush wins the G.O.P. nomination, he may remember the afternoon he spent in the backwoods of upstate South Carolina as the moment he turned his campaign around. It was Thursday, Feb. 10, and before the weekend began the Bush team desperately wanted to respond to an ad John McCain was airing in which McCain accused Bush of "twisting the truth like Clinton." The ad gave Bush an opportunity, a chance to take McCain's biggest selling point--his image as an outsider who was above politics as usual--and use it against him.

The Governor was speaking that afternoon at the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!