Fidel Castro and Miami politicians are already using six-year-old ELIAN GONZALEZ as a poster boy. Now Madison Avenue wants a piece of the photogenic tyke. As long as Elian is a guest in capitalist America--pending a U.S. court decision on his fate--companies like the popular Web-search firm AltaVista want to cast him in commercials. An advertising firm based in Portland, Ore., Wieden & Kennedy, which produces AltaVista's ads, tells TIME it is making a pitch to Elian's Miami family about using the boy's image in a national spot.
Elian has regularly been trotted out for display in spotlights such as Disney...
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