Behind The Gore Punch

He put an old friend in charge of the message. Now the Veep has found his inner Alpha

As Al Gore's campaign-research team was combing through Bill Bradley's Senate record last summer, it hit upon a nugget of political gold. But not until a few weeks ago did Gore messagemeister Carter Eskew decide the time had come to share that bit of history with the voters of Iowa. "Let me introduce a friend of mine to you," Gore purred to Bradley as a man in dungarees stood up in the audience at their first debate in the state. "Why did you vote against the disaster relief for Chris Petersen when he and thousands of other farmers here in Iowa...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!