First E-marketing, Now E-research

Theglobe.com an online community, had just launched a new website-building service called uPublish!, and research manager Jim Olstrom was naturally eager to know whether his customers were having problems creating their home pages. As recently as last November, he would have had little choice but to wait while a market-research firm surveyed users in order to put together a report he might read two months later. Instead, he turned to InsightExpress, the country's first fully automated online market-research service. Within a few hours Olstrom learned from it that some new customers were finding the directions for uPublish! hard to...

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