The Douglas Firs are long gone, the bells and bulbs back in their boxes. But experts are still unwrapping the fortunes and failings of electronic commerce--the economic centerpiece of this past Christmas--in an ongoing critique of the first true e-holiday.
Yes, lots of people shopped online in 1998. Quite a few did even in 1997. But it wasn't until the final months of 1999 that transaction by mouse shed its novelty status and "dot-com" became part of the consumer lexicon.
The number of consumer e-commerce sites had multiplied tenfold in 10 months while the marketing machine went into overdrive, flooding the...