Television: A Trick of the Eye

CBS inserts self-promoting digital billboards into its news shows. Are they signs of the times?

And that's the way it is," Walter Cronkite used to sign off the CBS Evening News. On New Year's Eve in Times Square, his heir Dan Rather might have closed, "And that's the way it appears to be, thanks to the magic of computer imaging." But he didn't. Nor did CBS say it had digitally inserted a virtual logo in the neon adscape behind him, obliterating an existing sign for NBC. In fact, it turns out CBS has used digital image-insertion technology ever since launching the Early Show in November, to plaster that program's logo all over its Manhattan neighborhood--at the...

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