Spoiling Our Kids

Many parents are spending newfound wealth on their children--instead of spending time

My desires are pretty basic. They run along the lines of world peace, good health and an Easy Bake Oven--an item I have coveted since childhood. Don't get me wrong: I had plenty as a child, but I never possessed the light-bulb-powered "amazing toy oven that really bakes!" I ought to be over it. (We did, after all, own a pony.) But the fact is, I can't forget the toy I never got.

Childish feelings of mini-deprivation like this are, I suspect, helping fuel a run on luxury products for kids by parents who feel that their darlings should never go...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!