The other day a friend of mine was clearing out his attic, and he came across a copy of a 1967 newspaper called the World Journal Tribune. Its name was an amalgam of three defunct New York City newspapers, each of which had possessed a sharply defined identity. But by the time they morphed into the World Journal Tribune, its identity was as meaningless as its name.
So I was amused to read in an account of the press conference announcing the merger of Time Warner and America Online how AOL's Steve Case, who usually wears khakis and a denim shirt,...
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