PERSON OF THE YEAR: JEFF BEZOS
"It is a sad commentary on our society when TIME's choice for Person of the Year is an e-mail book merchant." RAYMOND E. RICHMOND Alexandria, Ky.
TIME's recognition of Jeff Bezos is fitting [PERSON OF THE YEAR, Dec. 27] because he is more than an online retailer. He has sparked a marketing revolution. When a traditional store sells a book of mine, I'm paid a 10% royalty. When my publisher sells by direct mail, I'm paid 5%. Under these conditions, my royalty on a $25 book can be as low as $1.25. Amazon.com changes that...
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