Two-For-One Sale

Can Kmart and Sears create a whole new kind of department store?

Shoppers Venturing into the new supersize Sears Grand concept store in Rancho Cucamonga, Calif., off the old Route 66, can be forgiven for double-checking the name on the fa├žade. Perhaps it's the barbecue grills on sale outside the entrance, an echo of Home Depot's parking-lot bonanzas, or the reams of DVDs, CDs and books that make you think you've stumbled into Wal-Mart. Maybe it's the colorful signs hanging from the industrial, sky-high ceiling, festooned with cheeky slogans like IT'S THE LITTLE THINGS THAT COUNT, which remind one of the king of cheap chic, Target. Then again it could be the 10-ft.-wide...

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