New-Look Denim

Had enough of whiskers, bleaching and streaks? Not in your beauty regimen, but in your designer jeans. A notable trend in the booming high-end denim business is taking Hollywood by storm: cleaned-up blue jeans. Fins Denim, a new Chicago-based company that has captured the loyalty of Gwyneth Paltrow, right, among others, promises a slim cut with none of the thong-revealing problems of other low-rise looks. Another plus: the jeans have just enough stretch in all the right places.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!