People to Watch in International Business

SIMON WOODROFFE

Innovator

Raw fish, conveyor belts and robots serving drinks hardly seem the makings of a hit restaurant, but maybe that's why it worked out so spectacularly in 1997 when Woodroffe invested $275,000--his life savings--to open YO! Sushi in London. "We had a line down the block," says Woodroffe, 52. Today there are 21 YO! Sushi restaurants in Britain, Greece and Dubai. Woodroffe's newest project is a hotel: combine a Japanese capsule hotel (tiny rooms, windows onto a corridor) with the plush service of a first-class airplane seat, and you've got YOTEL, a five-star inn at two-star ($130 a night)...

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