10 Questions for Yeslam Bin Ladin

THE BIN LADEN NAME HAS BECOME INFAMOUS, BUT ONE FAMILY MEMBER IS trying to give it a different odor. Osama's older half brother (they share the same father) has just put his name on a new perfume, a jasmine-heavy scent dubbed Yeslam. Bin Ladin (his spelling), a resident of Geneva who has dual Swiss-Saudi citizenship, spoke with TIME's Scott MacLeod in Paris.

AREN'T PEOPLE GOING TO SAY, "COME ON, A PERFUME FROM OSAMA'S BROTHER"? I'm not only a bin Laden. I am Yeslam bin Ladin. I have my own identity. It is my perfume, my creation. I was about to do...

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