NBC's New Reality

After years as champ, the peacock network is flagging. Can its boss glue the feathers back on?

Even by the outsize standards of the high-profile network-television business, NBC Universal Television Group president Jeff Zucker, 39, has always stood out for his cockiness and competitive fire. There was the time near the end of his tenure as Today executive producer when Zucker, who was only 26 when he made the show the morning leader, hired a helicopter to buzz over an outdoor concert for ABC's Good Morning America. Then there was his recent quip to an industry trade publication that "most of the viewers of [CBS] are in nursing homes." At last spring's network up-front presentation, where advertisers decide...

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